Amy brings nearly 20 years of marketing experience, with a significant portion of her career dedicated to supporting veterinary practices across the UK. Having worked with hundreds of independent practices, she has a deep understanding of what drives sustainable growth in a competitive and evolving market.

​

With a distinction-level MBA and first-hand experience as a pet owner, Amy combines strategic business expertise with practical, results-driven marketing and unique consumer experience. She understands how it operates, grows, and succeeds as a business.

​

Amy founded EmBark with a clear mission: to make high-quality marketing support more accessible to independent veterinary professionals, empowering them to thrive while ultimately improving animal welfare.

Sarah has spent over two decades in the veterinary and wider pet care industry. As a qualified veterinary nurse (RVN), she began her career in clinical practice in both the UK and New Zealand. This hands-on background gives Sarah a unique perspective, understanding the pressures, priorities, and dynamics within practice-based teams, from client communication to workflow, team wellbeing, and patient care.

​

She later moved into strategic roles across charities, education, and agencies, expanding her impact and helping organisations engage and educate pet owners at scale. Through this, she developed a passion for education as a driver of change.

​

With her breadth of experience, Sarah bridges the gap between clinical practice and effective communication. Whether supporting an independent veterinary practice or working at a wider industry level, she knows how to connect with teams and pet owners in a way that builds trust, drives action, and delivers lasting impact.